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PMM Hub Template
  • Pages
    • Welcome!
    • Team
      • Internal Communication
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      • Research Agenda
      • Personas & Audiences
    • icon picker
      Product Launches
      • Launch Tiers
      • Launch Brief Template
      • Launch Best Practices
    • Messaging
      • Dictionary & Glossary of Nouns
    • Channels
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    • Challenges & Challengers
      • Battle Cards
    • Metrics / Dashboards
      • Sales & User Acquisition
      • Voice of the Customer
      • Paid Media Performance
      • Owned Channel Performance
    • Work
      • PMM Backlog
    • Lists & Data
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PMM Hub Template
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Product Launches
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Whether you’re thinking through product sequencing, trying to saturate (or avoid saturating) a moment with product updates, or generally want an easy way for your team to know what’s hitting the market, when ー keeping a comprehensive launch schedule can help you get ahead of a lot of questions while avoiding potential conflicts.

Note: We use a separate doc for this at Coda because we’ve launched so much, so quickly this year. My version of this uses
Cross-Doc
⁠
to pull-in key tables from our launch calendar doc into my PMM Hub so that I can still filter and prioritize the data I use to get my job done.

You can use the button to add a launch item, but you can customize the contents in the table at any time. Be sure to keep track of changes in ownership, channel strategy, etc.

💡 Tip: Instead of just typing the Product name in the "Name" column below, consider making it a link to your Marketing Brief--whether that's a page in this same doc, or an entirely new doc. You'll a lot of save time navigating people to the right resources!
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Add a Launch
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Marketing Launch Calendar
Name
Loudness / Tier
Description
Launch Date
Outreach Channel(s)
Status
Marketing
Product Owner
Product X
Lorem Ipsum
10/7/2020
New way to do Y
Lorem Ipsum
10/23/2020
New plans for new users
Lorem Ipsum
11/19/2020
Bunch of new things for you.
Lorem Ipsum
12/23/2020
Holiday Promo
Lorem Ipsum
1/21/2021
There are no rows in this table
⁠


LaunchCal

October 2020

Today
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
27
28
29
30
01
02
03
04
05
06
07
08
09
10
Product X
11
12
13
14
15
16
17
18
19
20
21
22
23
24
New way to do Y
25
26
27
28
29
30
31
⁠
Want to print your doc?
This is not the way.
Try clicking the ··· in the right corner or using a keyboard shortcut (
CtrlP
) instead.