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Personas & Audiences
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Personas & Audiences

A natural outcome of PMM inbound is the development of Personas & Audiences: Who are your customers? What's the persona you're selling to? What audience are you trying to reach? What is your product made to do?

However you codify these, it helps to have them in one place so you can reference them quickly.

🎯 Get started with
the Product Marketing Alliance's guide to personas
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