Home
Recents
Shortcuts
Folders
Skip to content
Reid Hoffman's Blitzscaling Toolkit
Reid Hoffman's Blitzscaling Toolkit: How your team can put blitzscaling into action
What is blitzscaling?
Should we blitzscale?
How do we blitzscale?
Appendix
Share
Explore
Appendix

icon picker
Market size

Are you going after a billion dollar market?

Summary

Your market should have a large number of potential customers and variety of channels to reach those customers.
Are you going after a big market (billions $B baby!)?
Lowering product costs and adding in product improvements can expand the market to reach new customers.

⁠
Add Discussion Topic
⁠
⁠
Market size discussion
Done
Idea
Author
Vote
Votes Up
Upvoters
Discussion type
Lorem ipsum
👍
0
Market Size
Lorem ipsum
👍
0
Market Size
No results from filter
⁠

Exercise

How many customers in your target segment?
00000
20000
⁠
⁠

What is the annual revenue per customer?
00000
40000
⁠
⁠


Market Penetration
Annual Run Rate
1.00%
$8,000,000
2.00%
$16,000,000
3.00%
$24,000,000
4.00%
$32,000,000
5.00%
$40,000,000
6.00%
$48,000,000
7.00%
$56,000,000
8.00%
$64,000,000
9.00%
$72,000,000
10.00%
$80,000,000
11.00%
$88,000,000
12.00%
$96,000,000
13.00%
$104,000,000
14.00%
$112,000,000
15.00%
$120,000,000
There are no rows in this table
⁠

👉 At a
⁠
market penetration you would have an annual run rate of
$120,000,000
⁠
⁠






Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.