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Template
Duplicate this page for each persona you want to create.
Create a new persona
Basic Profile
Bring your persona to life with an imaginary name, photo, and job. Need help generating a fake profile? We’ve got you covered:
Name
Come up with an imaginary name for this persona. It’s often helpful to use adjectives as part of the name (e.g. Driven Dorothy or Meticulous Mary).
Photo
To add an image, type /image, drag and drop, or copy and paste a photo into the doc.
Job Role
What’s this persona’s job title?
One liner of what they do every day
What does this person do every day?
Demographic Information
Emotional Drivers
Professional goals
Motivators
Challenges
Jobs to be done
Pain point
Before our solution
Our solution
How well our product solves the pain
Pain 1
...
...
Pain 2
...
...
Pain 3
...
...
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Real-life Inspiration
Real customer quotes
List quotes from real customers that describe pain points, aha moments, inspiration, and context for this persona.
List of actual customers
Name
Title
Company
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