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Understand all the key drivers of our business with this business model canvas
Step 3: Connect value propositions
Link each value proposition with a customer segment(s) and a revenue stream(s)
💡 Tips
1. Make sure every value proposition you wrote in has a linked customer segment(s) and revenue stream(s)
2. Add only the most important drivers for each part of the canvas
3. The example canvas below is from . Clear the sample data →Clear Data
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Description
Associated customer segment(s)
Associated revenue stream(s)
Ecommerce
Retail Clients
Purchase products listed on Amazon
Purchase Amazon’s subscriptions services (Prime)
Low margin revenue from retail e-commerce sales and fulfillment
E-commerce and fulfillment are low-margin due to costs related to warehousing and upkeeping fulfillment centers
Amazon Web Services
Business Clients
Operate as retailers on Amazon’s websites
Require cloud services and infrastructure
Advertise on Amazon
High margin revenue streams from AWS, advertising, and subscription services
Low upkeep and variable costs allow AWS, advertising, and subscription services to be the primary profit driver for Amazon, despite being a significantly smaller revenue stream
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