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The Marketing Team Starter Kit
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Internal partnerships
Be intentional about your cross-functional collaboration.
Marketing teams listen to the voice of the customer through the support team. They provide sales teams with enablement content. And, because marketing is more digital than ever, they need strategic alignment with IT and/or engineering. While the cross-functional collaboration itself isn’t a surprise, the fact that the collaboration can be so difficult often is. Acknowledging the differences in how teams work, and how they collaborate within their own teams, is easier than fostering a collaborative environment where all teams feel heard and valued.
As a company, Coda designs meetings, and collaboration indirectly, like product teams build apps. We think about each meeting’s stakeholders and what we want them to walk away with when the meeting’s done.
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